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| Have you written out your
specifications? |  |
Take
some time to review your specifications, making sure that you've communicated
them clearly and that you haven't left out any important details—such as
paper (or substrate) and colors requiring special inks—that might add to
your cost or turnaround time.
| Have
you given your printer the specifications? |  |
Attach your written specifications
to your job in a prominent position. Include; Number of copies Paper
(or substrate) Colors Special graphics or imaging requirements
Position and trims for photographs,halftone screens, bleeds, embossing etc. The
location of inserts and tabs Size Binding Type of proof
Delivery date and time To avoid communication errors,
it is a good idea to go over your specifications with your printer, either in
person or on the telephone. Make sure you underscore any specifications that may
have changed since the original price estimate and schedule the printer gave you. Have
you given your printer a comprehensive dummy that includes folding/backing?
Your printer needs a folding/backing dummy to set up your plates so the press
sheets fold correctly and the pages back up properly. The folding/backing dummy
also assists during bindery operations. Don't forget to include a comprehensive
dummy with your specifications.
| Have
you addressed your finishing requirements? |  |
If your job requires special finishing—such
as packing, labeling. drop shipping, and the like make sure you've given the printer
detailed instructions, including shipping addresses.
| Do you
need proofs from your printer? |  |
A proof provides a service to both you
and your printer, regardless if the proof is digital or analog. A digital proof
represents the digital file, indicates element position and acts as an overall
color simulation of the printed piece. A conventional analog proof represents
the film, checks element position, film registration and simulates the color of
the printed piece. By the time the job goes to the printer,
all edits should be final, the copy carefully proofread, and design issues settled.
When you go to press, make sure the copy has been preapproved and signed off by
the customer. Don't go to press with corrections marked on the proofs. If your
final proof has corrections indicated, how will you know if these changes were
made? Once on press, you don't want surprises that require copy, film, or plate
remakes of any kind. Down time on the press for copy rework means cost over-run
and lost profits to vour bottom line.
| Does
your printer know how to reach you? |  |
Give your printer your daytime phone number.
If you're on a tight deadline and looking for quick turnaround, it is also a good
idea to give your printer your nighttime phone number and, if you have one, your
pager number. In case you're unreachable for any reason, also give your printer
the name and phone number of someone else who can speak knowledgeably, answer
questions, and make decisions about what you've sent for printing.
| What
about color bars? |  |
If possible, specify that your printer
include an acceptable color bar on the press forms. Ask
your printer to pull and save press sheets Ask your printer to pull and save sheets
at regular intervals through- out the press run. These samples and color bars
will help answer questions or address complaints that may come up later. Save
the press sheets until the job is complete and you have been paid. Try
to be at the printer's plant Try to be at the printer's plant where the job is
run for the color OK.Depending on your expertise, you or the printer's representative
can do most of the work. Explain how much help you'll need before the press run.
Keep a copy of the color OK when you leave. Ask the
bindery for samples Also ask the bindery to keep samples of their work as the
job progresses. In today's complex binding and finishing
operation, a variety of on-press and post' press functions may take place. Listed
below are just a few of the steps possible in completing a customer's job,
| |  |
• Binding Case
binding Saddle wire Smyth
sewing Sidewire book Perfect
binding (adhesive binding) Ring binding
• Finishing Bronzing
Coating Die Cutting
Drilling Embossing
Foil stamping Folding
Gathering Imprinting
Ink Jetting Lamination
Numbering Padding
Perforation Polybagging
Round cornering Scoring
Screen printing Shrink
wrapping Tipping Trimming
Varnishing . Because
the process of binding and finishing has become so specialized, your project may
be done on several pieces of equipment, even in several different plants. Planning
is critical to the success of your project. If a job is not well planned, it may
fail at several critical points along the production process resulting in lost
time and money. Poor planning can jeopardize the entire job. Be sure to review
your job carefully and always provide a dummy of your proposed project. Communicate
every mechanical change you make with your prepress service provider and printer. |